What is SEO Marketing?

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Stephen Mac

--Content Writer, Editor



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SEO and digital marketing are often confused, which is why people quickly search for “SEO digital marketing” on search engines like Google. Though similar in some aspects, there are key differences between Google and keywords. They are two entirely different concepts that require different techniques. It is vital to recognize the differences between keywords and factors, but it is even more important to take into consideration how these elements complement each other in relation to Google.

In this article, we will briefly cover digital marketing, including page SEO and international SEO. We will then discuss SEO strategy and objectives throughout. Along with perhaps some better questions to address, like how SEO works in digital marketing and finding out whether SEO is considered as a digital marketing tool, it is important to understand the impact of organic search on search engine visibility and search engine rankings. Search engine land provides valuable insights into these aspects.

What is Digital Marketing?

Digital marketing is a broad term that covers all online marketing efforts to help businesses promote themselves and connect with their target audiences. This includes strategies to improve organic search and search engine visibility, as well as objectives related to search engine rankings. Unlike traditional marketing, which is typically projected on billboards, magazines, and in newspapers, digital marketing utilizes electronic devices and the internet to promote brands, products, and services. It focuses on achieving objectives such as increasing traffic through organic search on platforms like Google.

Does SEO Come Under Digital Marketing?

Businesses can use any digital marketing strategy, including page SEO, that fits their current marketing needs and goals. This can help them achieve better results on Google and meet their objectives. Here are a few of the most popular search marketing strategies today. These strategies are essential for optimizing your website’s visibility on Google and other search engines. You can find more information about these strategies on Search Engine Land, a leading resource for digital marketing news. By implementing these strategies, you can effectively achieve your objectives in online marketing.

This being said, SEO falls under the umbrella of digital marketing and is certainly a part of it. It is important to optimize your website for search engine land to improve your Google results. Additionally, understanding different SEO techniques like white hat and black hat can greatly impact your website’s performance. And as with any marketing strategy, every business should take advantage of PPC since it guarantees promising results, especially when solid SEO strategies are employed. Search engine land and Google are the top platforms for PPC advertising. It’s important to wear the white hat when implementing these strategies. In the next section, we will delve into the significance of SEO and why it is crucial for search marketing. This will help you understand more about search engine land, Google, and achieving optimal results.

What is SEO?

SEO, short for “search engine optimization”, is the process of improving a website and its content to rank higher in Google search engine results. Search marketing is a powerful tool that enables websites to become more visible on Google search results. This increased visibility helps boost organic traffic, making it an essential strategy for website owners. By implementing effective search marketing techniques, websites can improve their rankings and attract more visitors. It’s important to note that using ethical, white hat SEO practices is crucial for long-term success in search marketing.

Main Types of SEO

Basically, there are three types of SEO to keep in mind if you want to improve your site’s overall online presence and search engine rankings on Google. They are as follows:

Onpage SEO

Onpage SEO, also known as onpage optimization, focuses on maximizing everything there is on a web page for better Google search marketing results. This includes enhancing the content, meta description, and meta tag to help Google understand your site and better align it with relevant search queries. By optimizing these elements, you can improve your website’s visibility and rankings on search engine results pages. It’s important to follow best practices, such as avoiding black hat SEO techniques, to ensure long-term success in organic search.

Three Onpage SEO Techniques That Work

In order to ensure good onpage optimization for Google search marketing, here are three of the most common tactics you need to consider in order to avoid black hat SEO.

Keyword Research

Google keyword research is the process of finding and analyzing appropriate terms that users enter into Google search engines. Then, you can strategically include these terms in your content so that you appear higher in search engine results. The same terms can also be used for optimizing your images and meta description for hat seo.

Keyword research is crucial for effective SEO. Without it, you won’t be able to rank your website on relevant search queries or reach your target audiences. Hat SEO is an important aspect of optimizing your website. Fortunately, it’s not that difficult to begin with. You can easily find many keyword research tools on the internet and use them to get started.

Quality and User-friendly Content

Content marketing plays an important role in search engine optimization, particularly onpage seo. It focuses on creating quality and user-friendly content that will help attract, retain, and even convert your website visitors into loyal customers.

Providing valuable and informative content to your readers helps build credibility for your brand, which is essential for gaining customer trust. It is also important not to publish duplicated content, as this can negatively affect your search rankings. Moreover, they can easily share it on their social media accounts if they find it useful or interesting, which increases your brand awareness.

Internal Links

Internal links are links within your website that go from one page to another. These are important since it enables search engines to easily discover and index new web pages on your site. Aside from this, adding internal links to anchor texts on your content will increase your audience engagement since your visitors will be able to move from one article to another.

It is important to complete these tactics since they form the foundation of your onpage SEO. Furthermore, you should also keep in mind that in general SEO strategies, onpage optimization usually comes before other types of SEO. Nevertheless, it is still up to you to decide how you want to get things done for your business.

Offpage SEO

The off-page aspect of search engine optimization, sometimes called off-site SEO, involves optimization activities conducted outside of the website. It is basically the opposite of onpage SEO, hence the name.

Offpage SEO Tactics To Consider

Here are some offpage seo techniques you will surely find useful in improving your search engine rankings:

Link Building

In link building, you get other websites to link back to yours. This will drive referral traffic to your site, improve your credibility, increase online presence, as well as boost your overall ranking in search. Links are one of many factors that search engines, such as Google, take into account when ranking a website. For this reason, link building is regarded as the backbone of offpage SEO.

Social Media Marketing

Almost everyone uses social media, which is why utilizing it as an offpage SEO tactic is beneficial to any type of business. Aside from enabling you to generate traffic to your website, effective social media marketing plays an important role in creating brand awareness and enhancing customer engagement. Over time, this will contribute to lead generation and conversion.

Content Marketing

Even though content marketing is typically tied to onpage SEO, it can also be employed outside of your website for offpage optimization. Among the different ways you can do this are the following:

  • Guest blog post

  • Publishing infographics in other digital channels

  • Newsletters

Basically, content marketing in offpage SEO consists of publishing valuable content that will engage visitors and establish links that will lead them to your site.

These are just a few of the many offpage SEO tactics you can use to improve every ranking factor in search engines. Ideally, you should pick the ones that are most suitable to your business and that will assist you in reaching your target audiences.

Technical SEO

Technical SEO, as the name implies, deals with the technical aspects of a website. It is crucial to work on this area since search engines crawl and evaluate web pages from time to time. Focusing on technical optimization will also help you to create a better user experience for your website visitors.

Technical SEO Activities

Some of the most popular technical seo activities that you can implement on your website are the following:

Develop Responsive Web Designs

When you have responsive web designs, your site can adapt to any device your target audiences are using at the time. Not only does this improve the user experience but it also elevates your ranking in search engine result pages, especially since search engines like Google ranks websites higher if they are mobile-friendly.

Optimize Loading Time

Nobody wants to wait too long for a website to load, right? This is why search engines consider the loading time of every web page as a ranking factor. Having a fast site speed is important not just for the benefit of users, but also for the search engines to crawl, process, and index your website.


SSL stands for “Secure Socket Layer”. It is a security technology that ensures that the connection between a web server and a browser is protected. A website with an SSL certificate has a URL that is “HTTPS” instead of the typical “HTTP”. Last 2014, Google announced that they want “HTTPS everywhere” since security is their top priority. This makes HTTPS another ranking factor that you need to think about. Hence, SSL is all the more important for your websites.

These three types of SEO – onpage SEO, offpage SEO, technical SEO – need to be taken into consideration in order to ensure effective and well-rounded SEO strategies. Also, you can take advantage of the different SEO tools at your disposal which will allow you to accomplish your tasks more efficiently. You can find a wide range of free and paid tools on the internet that you can try.

How SEO Works in Digital Marketing

In the previous section, we discussed how search engine optimization (SEO) falls under the realm of digital marketing; now that we are familiar with the several types of SEO and its common activities, let’s find out how it exactly works.

Search Engines and SEO

Google, Bing, Yahoo and other search engines use bots to crawl, index and rank every web page on the internet. This allows them to store and organize their content properly in their huge database. Then, when an end-user submits a search query, search engines can provide multiple pieces of content that are arranged by relevance.

Here is where search engine optimization comes into play. When effective seo strategies are in place, search engines can easily analyze websites and rank them higher in the search results.

SEO in Digital Marketing

As mentioned earlier, search engine optimization is the process of maximizing a website to boost its ranking in search engine result pages. The ever-evolving digital marketing field, however, requires SEO strategies to remain current as search engines update regularly. This is crucial since it can completely make or break the marketing campaigns, as well as the overall performance of the business.

How SEO Helps in Digital Marketing

Search engine optimization provides a number of significant benefits that can help any digital marketing campaign of any business. By identifying and optimizing each ranking factor can substantially improve the website’s ranking in search results.

Benefits of SEO

Along with its primary purpose of placing websites on top of search engine result pages, SEO has the following benefits:

1.    Boosts Brand Awareness

Websites that rank high in search results are easily seen by people and because of this, they are more likely to click on your link, thereby increasing your brand awareness. Aside from ranking higher, effective offpage SEO also makes it easier for other people to see and learn more about your business. They can still discover your brand even though it’s not within your site, like a guest blog post, as long as there’s a link to your site.

2.    Drives Organic and Quality Traffic

SEO not only gives you visibility in search results, but also acts as a source of quality traffic since you are able to reach your target audiences. These people are interested in what you have to offer.

3.    Improves Credibility

As previously stated, search engines have different ranking factors and thoroughly crawl each page before assessing its ranking. When you rank high in search results, the search engines consider that your site meets their requirements. This greatly improves your credibility. The same goes for your target audiences since once they notice that you are on the first page of search results, they will be convinced that you provide fresh and relevant material.

4.    Increases Conversion Rates

Having the ability to reach your target audiences through different SEO tools and strategies will most likely result in higher conversion rates, since they are already interested in the business.

Keep in mind that these are just some of the many benefits that search engine optimization provides. The best way to make sure you experience all of these advantages in your digital marketing journey, you should develop strong SEO strategies or consult with experts.

SEO Digital Marketing: Final Thoughts

In conclusion, it is perfectly clear now why search engine optimization and digital marketing are entangled and can mistakenly be thought of as one concept. While they are somewhat related, they differ in fundamental ways, most notably in their purpose and approach. Nevertheless, it’s apparent that SEO is one of the essential components of digital marketing.

SEO thoroughly examines all aspects of a website. Beginning with onpage SEO, where the majority of elements within the site are optimized, such as the content, meta tag, and meta description. Then comes its complete opposite, offpage SEO, where activities are conducted off the website, such as link building, content marketing, and social media marketing. Lastly, technical SEO addresses the technical aspects of a site, such as loading time, web designs, and security.

Businesses cannot deny that search engine optimization provides incredible benefits that are worth the time and investment. Hence, it’s important that you also consider this. To help you get started, you can consult with experts or hire an SEO Specialist. This might also save you a lot of time and resources in the long run.

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