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Facebook Store Setup: a Step-by-Step Guide

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Stephen Mac

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Statistics show that having an online store is essential for every business these days, especially with the increasing number of digital buyers. With platforms like Shopify and Facebook Shops utilizing pixels, businesses can easily reach customers and sell their products through their Facebook page shop. With the numerous social media platforms available at present, Facebook still holds the top spot with over 2.7 billion monthly active users. Facebook Messenger is a popular messaging platform that allows users to connect and communicate easily. Many businesses use Facebook Pages to promote their products and interact with customers. Additionally, integrating Facebook Messenger on your website can enhance customer communication and support. If you have an online store on Shopify, you can also leverage the power of Facebook to reach potential customers and drive sales through the Shopify Facebook Shop integration. This massive pool of Facebook users is one of the reasons why businesses are eager to learn Shopify storefront setup as well as proactively engaging in Facebook marketing to start selling products or services and reach their potential customers. Shopify shops can greatly boost sales.

Setting up a Facebook store for your Shopify shop can be as simple or complex depending on your expertise and the needs of your customers. Don’t fret though because in this ultimate guide, you’ll learn how to create a Shopify store and benefit from its many features within a few easy steps. Whether you have a website or not, setting up a Shopify shop on your Facebook page is a great way to expand your online presence and reach more customers. Firstly, let’s discuss the advantages of using Facebook for Shopify businesses. Facebook is a great platform for promoting and selling products through online shops. It allows businesses to create a dedicated page where they can showcase their Shopify products and engage with customers.

Facebook for Business

Essentially, Facebook for business offers marketing opportunities to anyone. By setting up a Shopify store, businesses can start promoting and selling products on Facebook with ease. The Shopify feature allows businesses to create their own online shops and seamlessly integrate them with their Facebook pages. Unlike traditional Facebook that allows users to update personal statuses and upload photos, Facebook business provides advertising tips, publishing tools, and solutions for different goals to support Shopify enterprises of all types and sizes. This includes support for Shopify shops and optimizing the product page.

Benefits of Having a Facebook Store

Similar to other social media marketing strategies, utilizing Facebook as a sales channel for your business delivers benefits that generally help increase brand awareness, attract an audience and boost sales. This is especially true for businesses that have a product to sell. By leveraging the power of Shopify, you can easily set up your online shop on Facebook and showcase your products directly on your Facebook page. This allows you to reach a wider audience and drive traffic to your shop, ultimately increasing sales. To cut to the chase, here are a few major benefits that a Facebook store page can offer for your Shopify business. With this feature, you can easily showcase and sell your products on your Facebook page, reaching a wider audience of potential customers. It’s a great way to integrate your online shop with your social media presence and increase sales.

Raise Brand Awareness

Facebook is a no-brainer when it comes to building brand awareness for Shopify shops. It’s a great platform to showcase your products and create engaging pages. Establishing your business via Facebook already gives you the opportunity to be seen by billions of people on your page. This means that your product can reach a wide audience and potentially attract more customers to your shops. This increases your chances of being noticed and allows others to get a sense of what you do and what product you have in store for them on your Facebook page shop or through Facebook Shops.

Cost-effective Marketing Strategy

Selling your products online can start at no cost. Setting up a Facebook store and making use of its management tools are completely free for shops. You can easily showcase your products on your Facebook page. Payment is required when you boost posts and create ads on your Facebook page shop. Facebook shops in the US. Even so, the fee for setting up and managing a Facebook shop on your Facebook page can be adjusted depending on the duration, marketing budget, and strategy.

Easily Reach Target Market

Facebook Business provides insights that will help you understand your audience, including their demographics, interests, and actions on your page. These insights are invaluable for shops looking to tailor their marketing strategies and connect with their target customers effectively. This data can help shops create posts that resonate with us or publish a Facebook ad geared towards a specific group of people. Apart from this, Facebook for business also enables you to create a Custom Audience ad that targets individuals from different sources such as engagement, website traffic, and shops. A Facebook store is without a doubt an ideal way for businesses to advertise their brand and reach their target audience. With the help of a Facebook store, shops can effectively promote their brand and connect with their target audience.

Track Progress in Real-Time

As mentioned earlier, Facebook for business provides insights on the performance of your page, including information about shops. This includes a comprehensive overview of the metrics you can analyze on our Facebook Page Shop in order to plan your next steps with Facebook Shops. Alongside this is the Ad Center and Facebook Ads Manager, where real-time results of your Facebook ad and other marketing campaigns can be viewed by us. By having this information, you can track your progress on your Facebook Page Shop and learn what actually works best for your business with Facebook Shops.

Seamlessly Build Customer Relationships

Similar to a normal Facebook account, you can use a Facebook store to effortlessly communicate with your potential and existing clients through its messaging feature or simply by replying to their comments. Additionally, this is an opportunity to provide customer service and answer their queries on your Facebook page shop. By engaging with customers on your Facebook page shop, you can increase their level of trust and loyalty to your brand, which is beneficial over time. Facebook shops are a great way to connect with customers and build a strong relationship with them.

Sell Products Directly

Unlike traditional marketing, in which most of the time there are middlemen involved in buying and selling goods, digital marketing enables you to sell your products directly to your clients through Facebook Shops. With a Facebook Page Shop, you can reach customers in the US and showcase your products directly on your Facebook page. Taking this step eliminates any additional hassle and charges for each transaction on your Facebook Shops or Facebook Page Shop, allowing you to receive the full revenue in return. This applies to users in the US.

Facebook Store Setup is Hassle-free

A major advantage of Facebook marketing is its convenience. Anytime you want and even from the comfort of your own home, you can create Facebook store. In the next section of this article, you’ll have a step by step guide on how to create a Facebook store and you’ll see how easy it is to set up one.

There are many advantages to selling online through Facebook and the benefits listed above are just a few. Facebook marketing has indeed been tested as a successful marketing strategy to reach a wide market among almost everyone who uses the social network.

Facebook Store Setup: Getting Started

If you are looking to sell products on Facebook, then this guide will help kickstart your online business. In addition to a Facebook account, you will need a Facebook business page to get started. A Facebook Business page is a public profile of a company, brand, or individual created to connect with fans or customers. It allows businesses to share interests, establish credibility, and reach their potential customers through Facebook Shops and Facebook Page Shop.

How To Create A Facebook Business Page

To create a Facebook Business page, you need to prepare the following:

  • Facebook account

  • Business name

  • Pictures to be used for your profile photo and cover photo

  • Description and contact details of the business.

On your desktop browser:

  1. Log in to your Facebook account and go to You will be redirected to a page where you can add important information about your business.

  2. In a few seconds, you will be able to include a call-to-action button, add photos and create your own username. You can explore the business page and its settings, as well as other features, on the left dashboard.

Facebook Page Shop vs Facebook Shop

Once you’ve completed setting up your Facebook Business page, you can now proceed to creating your Facebook store. But before we get started, let’s make sure we understand these two terms, Facebook Shops and Facebook Page Shop, to prevent any confusion.

  • Facebook [Business] Page Shop – A feature available on Facebook Business pages that lets you display items to your customers. The customer is usually redirected to your website or ecommerce store during checkout.

  • Facebook Shop or Facebook Store – A new feature that helps sellers create a storefront across all of Facebook’s family apps, providing a seamless shopping experience for customers. Also, they can checkout without leaving Facebook, which is convenient.

For clarity, we will cover the Facebook store feature in the guide below since it offers a better user experience to both sellers and buyers.

How To Set Up A Facebook Store

Similar to creating a page, the Facebook store setup process is pretty straightforward. However, you’ll need a Business account and Commerce account. In this guide, we will create both a Facebook Shops and a Facebook Page Shop in one go. Here are the easy steps you need to get started with your Facebook page and Facebook shops.

  1. In your web browser, log into Facebook and then go to Commerce Manager. Click Get Started to create a Commerce account.

What is Facebook Commerce Manager?

Facebook Commerce Manager is a tool that lets you create a shop with an easy checkout process. It allows you to start selling and manage your shop on Facebook, Instagram or both. Anyone who has a shopify store can also take advantage of Facebook Commerce Manager. -We’ll talk more about this later.

  1. After clicking Get Started, select Create Your Shop among the two options and continue by tapping Get Started again.

  2. After that, you will be prompted to choose between Facebook and Instagram. Meanwhile, as is shown on the right side, you can seamlessly sync your online store from different ecommerce platforms. To finish the remaining steps, click Next.

Choose your preferred checkout method. As mentioned earlier, Facebook shops lets you check out on Facebook directly (currently available for US based businesses), which makes it convenient.

Note that in the third phase, you’ll be asked to connect your Facebook Business Page. Select the Facebook page you created or create a new one if you prefer. Explore the options available for Facebook shops.

After doing so, you will be asked to connect your Facebook Business [Manager] account.

If you don’t have a Facebook page, you can simply create one by clicking Create a New Business Account on Facebook Shops and fill in the necessary details. Otherwise, you can link your existing business account.

Why do you need a Facebook Business Manager Account?

You will need a Facebook Business Manager account in order to navigate, organize, and manage your Facebook Business. It lets you add coworkers to your Facebook page without letting your personal profile be seen by them. With Facebook Shops, you can easily connect with colleagues while maintaining privacy.

Once your business account is added to Facebook Shops, you can now create a Catalog for your products.

When you’re finished reviewing the details and are satisfied, tick the box below to agree to Facebook’s Seller Agreement.  Then click Finish Setup.

  1. Once you have completed the Facebook Store setup, you are redirected to the Facebook Business Suite.

Facebook stores are easy to set up, but you can learn more about its business suite as you keep reading.

A Quick Look at Facebook Business Suite

With Facebook Business Suite, you can manage your business with ease. Facebook Shops offers a variety of free tools that can boost your efficiency and productivity. The Facebook Business Suite can be accessed through a web browser or through its mobile app.

On the left side of the dashboard, the Facebook Business Suite provides the following features:

  • Overview of your business

You’ll find updates on the homepage, including the performance of your business and the posts you’ve made recently on Facebook Shops.

  • Summary of your activity

Your notifications will appear here.

  • Inbox

From here, you can read messages from your stores in Facebook and Instagram, as well as set up automated responses.

  • Publish posts and stories

Create and schedule Facebook posts and Instagram stories here.

  • Access to Commerce Manager

This tab provides easy access to Commerce Manager. If you do not have an account, you can set one up here.

  • Create Ads

Ads, shop promotions, and boosted posts on Facebook and Instagram can be published here.

  • Insights

You can access performance data and audience information in this section.

  • Access more tools

Facebook Business Suite provides more tools such as quick access to the Ads Manager, Page Settings, Appointments and Billing.

Make sure you take the time to explore the Facebook Business Suite interface and learn how to fully utilize its free tools. This will allow you to reach more consumers and keep up with the trends.

Adding Products to Your Facebook Store

Earlier during the Facebook Store setup, you created a catalog. This catalog keeps information about the products you’ll promote or sell on Facebook and Instagram. It’s easy to add, organize, and manage your items in here. There are three ways on how you can add a product to your Facebook store:

  • Manual

  • Data Feed

  • Facebook Pixel

The following steps will help you get started:

  1. To begin, open Commerce Manager and choose a catalog. (Note that Facebook Business Suite also provides access to Commerce Manager.)

  2. You’ll be redirected to Facebook Business Suite>Commerce. From here, select Add Items.

  3. Three options will be available for adding items. Learn more about each method in the following section.

How To Manually Add Items To Your Catalog

  1. Select Manual from the given options and click Next.

  2. A dialog box will appear where you will be asked to enter information about the item such as images, name, description and price. Once you’re done, click Finish.

  3. Then, you can add another product by selecting Add Another Item.

Manually entering your products is recommended for businesses that have a small inventory that rarely changes.

How To Add Items To Your Catalog With A Data Feed File

  1. Select Data Feed from the given options and click Next.

  2. Choose the method you prefer to upload your items from the list of options. You can select File Upload if your inventory doesn’t change often, Scheduled Feed to set up an upload schedule or simply use Google Sheets to add and update your items. Then click the Next button to continue.

How To Add Items To Your Catalog Using Facebook Pixel

In order to start, you’ll need the following:

  • Facebook Pixel

  • Website

Add items to Facebook Pixel by:

  1. Select Pixel from the given options and click Next.

  2. In case you do not already have a Facebook Pixel, you will be prompted to create one. Otherwise, select your existing account.

  3. Follow the instructions to connect the Pixel and move on to the next step.

This method is quite complicated in comparison to the others. For more information on adding items using Facebook Pixel, you can visit this post.

Facebook Store Setup: Recap

In light of all that, Facebook Store Setup is pretty straightforward. As a quick overview, you simply need to accomplish the following:

  • Create a Facebook Page Shop

  • Facebook Store Setup through Commerce Manager

  • Add your products on Facebook

With these easy steps, almost anyone can set up their online store and start selling. The free tools and guidance are a great plus from Facebook, which makes the service beneficial to businesses of all types. As you have learned how to set up a Facebook store in this article, may you take action, build your business, and earn as you go.

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